Free shipping is never free. Someone pays, and being straight about who is the difference between a fair offer and a gimmick.
The threshold trick
Most shops set a minimum — spend $50 and shipping is free. It reliably lifts basket size, which is exactly why it exists. It is a pricing tactic dressed as generosity.
Why we removed the minimum
A threshold punishes the person buying one small thing, which is often a first order and the moment trust is decided. We absorb outbound shipping on every order instead.
Where that shows up
It is the reason a change-of-mind return carries a handling fee. The outbound leg was already paid before the parcel left. If an item is faulty or wrong, we cover everything, because that cost is ours to carry, not yours.